ALL THINGS DIGITAL
Agile Marketing – How to make it really work for you
Agile Marketing? What does that mean? Well, given the hype around Scrum and agile project management it would not take long until marketing operations would be identified as an adjacent area to deploy the methodology – after application development. But how do we set up the marketing organization to become “agile ready”? Read this article to learn how it can be done.
Three digitization trends in insurance
Digitization in insurance is somewhat still in progress. Most companies struggle to make use of their unstructured data. Truley functioning global operating models are nowhere in sight. How can a globally operating insurance company come to terms with the difficult...
How „wirkaufendeinauto.de“ ruined my day
A good friend of mine always starts a conversation with the words “You will not believe what happened to me today”. Well, today it’s me delivering that routine. A tale of Digital Marketing and Customer Experience. But in a bad way….
Digitization in Real Estate – Challenges and Opportunities
In the real estate sector, many companies still use manual or paper-based processes for a range of internal administration activities and for communication between buyers and sellers. However, like many other industries, adopting digital tools to innovate around these...
Three digital marketing priorities for insurers 2020
Every insurer can achieve a global leadership position if the company manages to create a truly data driven business. Digital marketing is one of the core elements of a data driven business. It makes use of available data to create personalized customer communication...
Why companies don’t go for low hanging fruits in customer experience
Low hanging fruits in customer experience? Here’s an example. Have you ever been in a situation where you wanted to solve a specific problem and didn’t know how? Like you are sitting in your car and there’s this strange noise you’re hearing and you don’t know where it comes from. You just know that it’s your car that’s making the noise. And it isn’t good!
Klare Kante: Wie der Markenauftritt die Marktposition beeinflusst
Die Entwicklung einer eigenen Marke ist ein langer Prozess, der nie endet. Nur wenige Unternehmen schaffen es, ihren Markenauftritt über Jahrzehnte konstant zu halten. Wer nicht mit der Zeit geht, sich anpasst und neue Impulse setzt, kann leicht in der Masse untergehen und „einer von vielen“ werden.
Integriertes Agenturmanagement – „TotalWork“
Seit Jahren unterliegt der globale Kommunikationsmarkt dramatischen Veränderungen, die nachhaltige Herausforderungen sowohl für Werbungtreibende, als auch für die Agenturnetzwerke nach sich. Die Veränderungen zeigen sich insbesondere in zwei Bereichen und...
Aiding and abetting: How companies allow their sales force to throw money away
Pricing is the single most important driver of a company’s profitability. Exploiting even small pricing opportunities can lead to significant improvements in earnings. For example, for the average Eurostoxx 50 company, a price increase of 1% will increase...
Kosten senken – Marktwirkung erhöhen
Wer die Kosten im Marketing senken aber gleichzeitig die Marktwirkung erhöhen will, muss die Schwächen seiner Marke analysieren und sie mit Hilfe maßgeschneiderter Aktivitäten beheben. So kann die Marketing-Effizienz erhöht werden. Siemens Mobile konnte auf diese Weise seine Marktanteile deutlich steigern.
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