Klare Kante: Wie der Markenauftritt die Marktposition beeinflusst

Sep 24, 2018

Die Entwicklung einer eigenen Marke ist ein langer Prozess, der nie endet. Nur wenige Unternehmen schaffen es, ihren Markenauftritt über Jahrzehnte konstant zu halten. Wer nicht mit der Zeit geht, sich anpasst und neue Impulse setzt, kann leicht in der Masse untergehen und „einer von vielen“ werden.

Quelle: markteinblicke.de

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