Agile Marketing? What does that mean? Well, given the hype around Scrum and agile project management it would not take long until marketing operations would be identified as an adjacent area to deploy the methodology – after application development. But how do we set up the marketing organization to become “agile ready”? Read this article to learn how it can be done.
A good friend of mine always starts a conversation with the words “You will not believe what happened to me today”. Well, today it’s me delivering that routine. A tale of Digital Marketing and Customer Experience. But in a bad way….