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Richard Bachem

All Things Digital

 

Welcome to my blog on digitization and digital marketing

Agile Marketing – How to make it really work for you

Agile Marketing – How to make it really work for you

Agile Marketing? What does that mean? Well, given the hype around Scrum and agile project management it would not take long until marketing operations would be identified as an adjacent area to deploy the methodology – after application development. But how do we set up the marketing organization to become “agile ready”? Read this article to learn how it can be done.

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