A good friend of mine always starts a conversation with the words “You will not believe what happened to me today”. Well, today it’s me delivering that routine. A tale of Digital Marketing and Customer Experience. But in a bad way….
Low hanging fruits in customer experience? Here’s an example. Have you ever been in a situation where you wanted to solve a specific problem and didn’t know how? Like you are sitting in your car and there’s this strange noise you’re hearing and you don’t know where it comes from. You just know that it’s your car that’s making the noise. And it isn’t good!