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Agile Marketing – How to make it really work for you

Agile Marketing? What does that mean? Well, given the hype around Scrum and agile project management it would not take long until marketing operations would be identified as an adjacent area to deploy the methodology – after application development. But how do we set up the marketing organization to become “agile ready”? Read this article to learn how it can be done.

Three digitization trends in insurance

Digitization in insurance is somewhat still in progress. Most companies struggle to make use of their unstructured data. Truley functioning global operating models are nowhere in sight. How can a globally operating insurance company come to terms with the difficult...

Digitization in Real Estate – Challenges and Opportunities

In the real estate sector, many companies still use manual or paper-based processes for a range of internal administration activities and for communication between buyers and sellers. However, like many other industries, adopting digital tools to innovate around these...

Why companies don’t go for low hanging fruits​ in customer experience

Low hanging fruits in customer experience? Here’s an example. Have you ever been in a situation where you wanted to solve a specific problem and didn’t know how? Like you are sitting in your car and there’s this strange noise you’re hearing and you don’t know where it comes from. You just know that it’s your car that’s making the noise. And it isn’t good!