Three digital marketing priorities for insurers 2020
Every insurer can achieve a global leadership position if the company manages to create a truly data driven business. Digital marketing is one of the core elements of a data driven business. It makes use of available data to create personalized customer communication...Why companies don’t go for low hanging fruits in customer experience
Low hanging fruits in customer experience? Here’s an example. Have you ever been in a situation where you wanted to solve a specific problem and didn’t know how? Like you are sitting in your car and there’s this strange noise you’re hearing and you don’t know where it comes from. You just know that it’s your car that’s making the noise. And it isn’t good!